Marketing decision making concepts and strategy by David W. Cravens

Cover of: Marketing decision making | David W. Cravens

Published by R. D. Irwin in Homewood, Ill .

Written in English

Read online

Subjects:

  • Marketing -- Decision making.,
  • Marketing -- Management.,
  • Marketing.

Edition Notes

Includes bibliographical references and index.

Book details

StatementDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
ContributionsHills, Gerald E., joint author., Woodruff, Robert B., joint author.
Classifications
LC ClassificationsHF5415.125 .C7
The Physical Object
Paginationxviii, 781 p. :
Number of Pages781
ID Numbers
Open LibraryOL5208262M
ISBN 100256017999
LC Control Number75035090

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